What is Magento?
The most crucial decision when launching an e-commerce business is to choose the best content management system (CMS) to manage products and transactions. Though there are many available options for the same, the owners have to choose the best option to be competent in the current scenario. Hence, it is the place where Magento is utilized. Magento is an open-source system for eCommerce with two different editions, including community and enterprise for small and large businesses.
Magento is the second most widely used eCommerce platform with multiple options for customization and integration of your website portal. It is one of the platforms that can do loads of work at the same time. It offers the ultimate capability for enterprise store owners who manage a high volume of customers and sales volume. There are more than 250,000 Magento live stores in 2021. Merchants that use Magento grow three times faster than other eCommerce platforms.
The updated version of Magento is Magento 2.4.4, which eCommerce store owners use. It has the capability of a high rate of conversion and can manage heavy website traffic. It has emerged as an advanced shopping cart platform with improvised features like integrated image optimization, rewriting URLs, and different tools for creating and managing an XML website. The whole concept of search engine optimization (SEO) in Magento 2 plays a vital role in compelling traffic performance to the website. In the upcoming discussion, we will be discussing the top Magento advantages that make it unique among competitors in the digital commerce world.
Advantages of Using Magento for Ecommerce Store
Powerful Ecommerce Platform
Magento acts as the most powerful eCommerce development platform to ease your business needs. It is highly scalable and can store and manage thousands of products without any difficulty. So, this is considered as one of the strongest advantages of Magento. If you use Magento at the initial start of your business, the problems with its performance and scalability remain null. The product and inventory management solutions help your eCommerce website to organize and manage products comfortably. In addition, this platform allows you to alter filters and navigation, which improves conversion rates and the overall performance of your eCommerce website.
Best SEO Friendly Platform
The Enterprise Edition of Magento has been developed to offer the best SEO results. It helps in optimizing product pages with easy product descriptions. It has pre-built SEO-friendly URLs with meta description features.
Mobile-friendly Platform
The websites developed using Magento are mobile responsive, making them more adaptable to all browsers and screen sizes. It allows consumers to shop from anywhere with any device.
Faster Online Store
The fastest loading speed of web pages made the Magento eCommerce development platform unique among its competitors. The loading of a page affects the sales and conversion rates. The websites with low speed lead to cart abandonment.
Easily Customizable
Magento allows customization of website view, along with the configuration of product categories and features. Customization means everything should be coded virtually from scratch. Although some inbuilt design themes are available on Magento’s site, business owners who use the CMS can hire Magento 2 developers to make the site more unique and customized. Along with the appearance and organization of websites, you can choose payment, shipment, and language options to connect your customers. There are so many functionalities that already exist in the form of plugins in the Magento Marketplace and they offer solutions for accounting, payment processing, shipping, extensions, and site optimization. These extensions allow store managers to save time, enhanced user experience, improve backend efficiency, wider reach to the audience, increased transparency, multi-store handling, and cost-effectiveness. There are multiple free and premium Magento 2 extensions such as Magento 2 Gift Card, Magento 2 Multi-flat Shipping, Magento 2 Store Pickup, and many more.
Flexible CMS
One of the major benefits is its flexibility in the content system. A flexible content management system to update fresh quality content is very important to attract customers. The Magento development allows e-commerce store owners to customize the whole procedure and make user-friendly stores. Furthermore, Magento has an in-built page editor called What You See Is What You Get (WYSIWYG). It is beneficial for owners who seek to manipulate the basic functioning of the shopping cart. This tool can be used to edit e-commerce web pages without technical knowledge.
Big Community
There are more than 312,000 members who are taking part in the Magento community. Therefore if you encounter any difficulty with your site, then you easily get it resolved.
Third-Party Integration
Magento allows you to easily integrate your site with various payment gateways and web applications, including PayPal, Mail Chimp, Google Shopping, QuickBooks, eBay.
Enhanced Security
Magento allows you to protect your eCommerce store and manage internal access effectively with security permission. You can create a secondary password to prohibit unexpected breaches. Magento uses CAPTCHA and PCI Data Security for a good protection level. Store admins can secure their eCommerce store with Magento’s advanced security features including login screens with Google reCAPTCHA and secondary password prompt with PCI Data Security as standard. It offers extra protection against unwanted security breaches and site attacks.
Advanced Reporting
Data is crucial for an eCommerce store to get insights into the behavior of consumers. Therefore the Magento platform allows you to get a deep understanding of eCommerce stores. Numerous reporting features offer 20 reports with a web interface. The major insights include orders, customers, and products that are included in the reporting feature. The reports help in keeping you updated with different changes. The changes include the number of orders, taxes, shipping fees, registered accounts, and product orders. It also offers insights into best-selling products. Magento e-commerce allows you to start managing eCommerce businesses with the latest insight, data, and metrics.
Advanced Search Filters
Magento features and benefits are utilized to improve the search that refines the products based on the specifications presented by the users. Magento has unique features of search, including product tag filters, viewed products, and product reviews. This search can also be done based on auto-suggested terms.
Benefits of Magento 2 over Magento 1
Magento 2 has been launched with numerous advanced features and functions, and it is a boon over Magento 1.
One of the main reasons why you choose Magento 2 is due to security reasons. Magento 2 has been launched with improved built-in security features. One of the options is SHA-256 (Secure Hash Algorithm 256) for securing passwords, focused on making it a dictionary attack, therefore the chances of succeeding it null.
Additionally, Magento 2 also has a fraud protection system called Signifyd. The feature allows the platform to recognize and abandon orders that seem to be fraudulent. In this way, it delivers more chargeback protection.
There is an addition of Magento 2 feature called page builder, PWA (Progressive Web Applications), and this will become one of the superior robust e-commerce solutions with enhanced speed, security, and performance.
The merchants can check the difference between Magento 1 and Magento 2 to choose the best for their store. These benefits of Magento 2 allow you to acknowledge the difference and utilize the same knowledge to improve the security and performance of their eCommerce store.
Why is Magento so popular?
Magento has extraordinary flexibility and a high degree of customization that makes it ahead in the competition. . Magento has 12,881 websites in the top one million most popular sites that translate to 1.29% of all platforms. Magento has features including grouping of products, SEO-related modules, and email lists, CMS for static pages, and multi-store facilities, making it a more appropriate option for store owners. In addition, it is a user-friendly interface with easy integration with 3rd parties, responsive design, and multiple deployment choices that allow customers to benefit from an enjoyable shopping experience.
Moreover, the advantages of Magento 2 over Magento 1 allow store owners to take over the whole eCommerce market. The updated version includes:
- An improved admin interface.
- Mobile shopping experience.
- Quick load time.
- Better testing capabilities.
- High-level technical architecture.
Magento helps owners in improving the businesses and expanding the same into new markets.
There is a rise in the usage of Magento 2 as the open-source eCommerce platform over the others including Shopify, WooCommerce. The stats below help in detailing the information.
Why should I use Magento?
Magento is a priority for those who want to develop a professional eCommerce site. Very professional and free. Magento is easy to understand, and you can develop a good site with the open-source. Some of the basic features of Magento are:
Product management includes images, comment reviews, products, and inventory.
- Category management as it is easy to seek and select products through categories.
- Inventory management focused on the management of products being abandoned in stock, import, and export.
- Client accounts, including account status, transaction history, and preferred catalog.
- Customer service to improve the features, customer contact form, and email service.
- Payments service: This service includes payment methods like a credit card, PayPal, and Google Checkout with the support for external payment modules like CyberSource, ePay, eWAY
- International support includes multi-lingual and monetary.
Conclusion
Magento is used in small, medium, and enterprise projects, and therefore, it is the perfect eCommerce solution for businesses. Now is the perfect time to opt for dedicated Magento development services
In today’s scenario, most of the eCommerce websites are taking advantage of using Magento 2. If you want an easy and smooth installation of Magento in your business with 0 to minimum downtime, Get in touch with us.