Sales Leads Crew: AI marketing agents that work only with your approval
Sales Leads Crew is an AI marketing platform for businesses in the Middle East, now in pilot. It connects to your ad accounts, shows your results in one place, and puts every change through your approval, with a second approval for anything that spends money. Its AI agents, which plan campaigns and write Arabic and English copy, switch on for pilot businesses first.
What works today
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Approval on everything
Every change waits for a signed approval that matches exactly what you approved. Anything else is refused.
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Two keys for spend
A new campaign is created paused, and releasing its budget is a second, separate approval, with two-factor sign-in.
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One-click stop
A single button revokes every standing approval in your workspace at once.
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A record of every action
Every approval and change is recorded, and can't be edited or deleted.
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Your accounts, connected
Google Ads, Snapchat, TikTok and X (read-only), read every hour.
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Results in one place
Spend and results from your connected accounts, in English or Arabic.
Coming during the pilot
- During the pilotAI agents that plan campaigns and draft them for your approval
- During the pilotAd copy in English and in Modern Standard, Saudi, Gulf, Egyptian or Levantine Arabic
- During the pilotGoogle Search campaigns and WhatsApp chat ads, created from approved plans, always paused until you release the budget
- During the pilotMeta (Facebook and Instagram) connections, after Meta's app review
- LaterApple Ads
The crew joining pilot workspaces
- During the pilot
Account director
Breaks your goal into tasks, hands them to the right agents, and checks their work before it reaches you.
- During the pilot
Content writer
Writes ads and posts in English and Arabic, in your brand voice.
- During the pilot
Performance expert
Proposes paid campaigns, always created paused, with the budget released separately.
- During the pilot
Search and AI-search specialist
Recommends improvements for Google and AI answers, each graded by its evidence.
- During the pilot
Arabic quality reviewer
Checks every Arabic output for dialect, register and cultural fit before anyone sees it.
How the pilot works
- 01
Set up
Our team creates your workspace with you: markets, languages, platforms and who approves what.
- 02
Connect
You link your ad accounts and choose which ones Crew can read. Disconnect any time.
- 03
Approve
You review every proposal. Spending always needs two separate approvals: one to set up a campaign (it starts paused) and another to release its budget. No plan removes the second approval.
Built and hosted securely
- Hosted on AWS and Supabase in Frankfurt, Germany
- Ad-platform logins kept in AWS Secrets Manager, readable only by the part of Crew that makes approved changes
- Disconnect any account at any time
- Crew does not train AI models on your data
Built by Sales Leads
Crew is built by the team that has run campaigns for more than 50 clients since 2017, with the approvals and safeguards we wanted for our own client work.
FAQ
Is Crew live?
Crew is in pilot. Today it connects to Google Ads, Snapchat, TikTok and X (read-only), shows your results, and runs every change through approvals, with two approvals for spend. Its AI agents switch on for pilot businesses first, and Meta connections open after Meta's app review.
What is an AI marketing agent?
An AI marketing agent is software that carries out a marketing task the way a team member would: planning a campaign, writing ad copy or checking Arabic quality. Crew combines several agents, each with one job, and a person approves their work before anything goes live.
Does Crew replace my team or agency?
No. Crew is built to take over repetitive work such as drafting and checking, so your team or ours can spend time on strategy and creative decisions. You can use it with your own team, or with Sales Leads managing it for you.
Which ad accounts can it connect to?
Today: Google Ads, Snapchat, TikTok and X (read-only). Meta (Facebook and Instagram) opens after Meta's app review, followed by WhatsApp chat ads. Apple Ads comes later. Each connection uses the platform's official access process, and you choose which accounts Crew can see.
Where is my data stored?
Crew runs on AWS and Supabase in Frankfurt, Germany. When its AI agents run, they use Anthropic's Claude API, which processes requests in the United States. Logins for your ad platforms are kept in AWS Secrets Manager, and you can disconnect an account at any time.
How do I join the pilot?
Fill in the short form with your company, contact details and the ad platforms you use. Our team sets up your workspace with you. There's no pricing during the pilot; we agree terms with each pilot business.
Be one of the first businesses in the region to run marketing with an AI crew, with you approving every step.
We reply within one working day.
Join the pilot