How Noor Al-Mal grew sales 250% in five months
Noor Al-Mal, a Jordanian financial services company and subsidiary of NCM Investment, grew sales 250% in five months after Sales Leads moved its spend to the platforms its audience actually uses, rebuilt its targeting and launched video-led campaigns, optimised weekly with its sales team.
At a glance
- Noor Al-Mal (NCM Investment)
- Financial services, B2C
- Jordan
- Paid media, creative and campaign optimisation
- Sales up 250%
- Five months, 2019 to 2020
What was the challenge?
The company was losing market share and opening fewer new accounts each month. Its marketing ran on platforms that didn't reach its audience, and new offers went unnoticed.
What did we do?
- 01
Audited the existing marketing and stopped spend on the wrong platforms.
- 02
Rebuilt targeting around the real audience.
- 03
Launched video-led, search-indexed campaigns with a refreshed design theme.
- 04
Optimised continuously, in step with the sales team.
What were the results?
-
250%
Noor Al-Mal
Sales rose 250% within five months.
What made the difference?
- Cutting spend before adding it
- Video built for each platform
- Weekly decisions shared with the sales team
Key takeaway
In financial services, moving budget to where the audience really is can matter more than spending more.
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