How Nafeeseh Sweets won 20 export leads and 2 deals in its first month
Nafeeseh Sweets, a food manufacturer, won 20 new leads and 2 closed deals with importers in its first month, about a 10% lead-to-deal rate. Sales Leads combined distributor research, region-specific campaigns tested in three variants and phone follow-up for North America and Western Europe.
At a glance
- Nafeeseh Sweets
- Food manufacturing, B2B export
- North America and Western Europe
- Market research, export campaigns and sales follow-up
- 20 leads and 2 deals (about 10% lead-to-deal)
- First month of the campaign, 2022
What was the challenge?
A strong product with no proven way to reach importers and distributors abroad.
What did we do?
- 01
Researched the market with local distributors and marketplace owners.
- 02
Ran campaigns for each region, testing three variants at once.
- 03
Followed up every lead by phone to close the sales loop.
What were the results?
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20
Nafeeseh Sweets
20 new leads and 2 closed deals in the first month. The client went on to build an agent network in both regions.
What made the difference?
- Research before spend
- Testing three variants at once
- A person calling every lead
Key takeaway
In export markets, fast follow-up turns interest into deals.
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