How SEDCO grew B2B sales from $200K to more than $1M
SEDCO, a customer-experience technology company founded in 1983, grew sales from $200K to more than $1M with Sales Leads' B2B demand-generation campaigns, which targeted decision-makers by sector and helped build a network of agents and clients in Africa.
At a glance
- SEDCO
- IT, B2B
- Banks, telecom, health and the public sector in Eastern Europe, Asia and Africa
- B2B demand generation, partner network support
- Sales grew five-fold, from $200K to more than $1M; 15+ interested enterprise clients
- 2019 to 2020
What was the challenge?
SEDCO needed better-quality enterprise leads and stronger brand awareness in new regions.
What did we do?
- 01
Planned B2B demand-generation campaigns by sector.
- 02
Targeted decision-makers in banks, telecom, health and government.
- 03
Supported building a network of agents and clients in Africa.
What were the results?
-
$1M+
SEDCO
Sales grew from $200K to more than $1M, and more than 15 interested enterprise clients were identified.
What made the difference?
- Sector-specific messages for each buyer
- Targeting decision-makers, not just traffic
- A partner network that carried deals forward
Key takeaway
For enterprise B2B, a small number of the right conversations is worth more than a large number of clicks.
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